I am a London based Senior Product Designer currently working at Gousto. I am highly focused on delivering high-quality customer-facing products. Running usability studies to help build hypothesis, and customer retention strategies through various methodologies such as heuristic analysis, usability testing & other methods. Working closely with the analytics team to discover customer behaviours, usability issues to support work to increase customer conversion and AoV.
I work within product squads with Project Managers and my fellow creatives. I have worked in various companies and agencies and even spent some time abroad in Sweden (Hej Hej).
I also love craft making, and lately, in lockdown, I have gone craft mad and have opened my own Etsy shop, selling soaps, prints badges, you name it, I'll craft it!
👋🏼 HEY, I'm Melissa
Below is my recent work showcasing my product experiences at my most recent companies. Each case study takes you through my thought process on how I solve problems that generate user and business value. I focus on creating human-centered experiences that solve problems by collaborating with product and engineering partners. We take goals and break them down into discovering solutions and testing our best option forward. I use design thinking to work through problems.
Define customer's problems and opportunities
Ideate concepts with quick rough sketches, and lots and lots of sticky notes. As well as testing these ideas with user testing.
Create working prototypes, finalized Visual Design, and iterate on user testing.