SEVENTY AGENCY

The project

In 2017 I was asked to join the design team in Stockholm, Sweden to help create an app that provided users with information about the air quality around them. The concept the team came up with was "Blueair friends app". This was to act as a friend who would ensure you were always breathing the cleanest air possible. 

Main outcomes:

  • To improve the user journey of the app

  • Conduct Q&A to understand what users wanted from the app

  • Help customers connect their air purification products to the app

  • Give the app a modern & stylistic look

My Role

I was part of a team of 3, comprising of a UX lead, UX researcher and art director. I was the lead UX designer for the re-design of the Blueair friends app. The main goal of the project was to increase downloads and users awareness about air quality.

Sketches exploring how the app could connect to different devices to expand product markets

©2016 mcameron Design.