Quander Branding.

Taking Quander's branding into 2019

The Logo

I began sketching the initial ideas for the quander logo, and then partnered with a graphic design agency Pixelled Eggs to help refine my vision. I wanted to keep the logo similar to the existing brand but with a modern feel. I also wanted to create a sense of depth within the logo to symbolise the different layers that quander offer.

The Challenge

Since joining Quander in January I have been an integral part of revising and exploring their company mission. I have created several strategy workshops to help the team come up with values and mission statements they want to see from Quander. From this is helped me create a new direction for their brand and website. 

Therefore my task was to define the following

  • A new brand that captured all our values and tone of voice

  • Create all new material such as business cards, brand guidelines and powerpoint templates

  • A new website which allows our clients to learn more about our brand and feel as excited as we do

Business cards for print

The Website

n order to help tell a story I created a set of icons to help visualise. Since Quander is a tech company I wanted to create a visual look that helped reinforce the concept that we are a forward thinking company. I used a palette of cool blues to give a serious yet playful tone. 

Website for mobile & desktop

The website screens showing all the different pages

Designing for the grid

Before creating the website, I did a series of wireframes designed to a baseline grid of 12px.

The Icon Set 

n order to help tell a story I created a set of icons to help visualise. Since Quander is a tech company I wanted to create a visual look that helped reinforce the concept that we are a forward thinking company. I used a palette of cool blues to give a serious yet playful tone. 

The icon set

Brand guidelines

In order to keep the team on the same page, I created a brand guideline, showing examples of where the logo should be used, what colour and font styles. I also created some mock ups of how different branded products could look such as mugs, t-shirts etc. 

Mock up of a few pages from the branding guidelines

©2016 mcameron Design.