TWOSCOTS

Overview

Branding project for a Melbourne recruitment agency

Whilst living in Australia I was given an amazing opportunity to work with a recruitment agency who wanted to inject modern-day Australia into their brand. I helped them re-direct their brand vision as well as produce all the final assets for them.

I took several "inspirational" shots to create some visual rich splash screens. This image was taken by me, down Hozier lane in the CBD district.

Problem

Twoscots is a highly competitive and driven recruitment agency. Founded by two men from Scotland (hence the name), they decided to create a specialist recruitment company with four divisions – Office Support, Accounting Support, Qualified Accounting & Executive Accounting. The decided they wanted to create a modern brand that reflective the young, dynamic life of the city of Melbourne. 

Solution

I came on board to dig deep into looking at current competitors, as well as current trends to make the brand feel bolder, cleaner and modern. This was quite a challenge to create a brand that was stylistic, simple but also not just another run of the mill logo.

The creative process

Twoscotts is a highly competitive and driven recruitment agency. Founded by two Scotts men (hence the name) who moved to Melbourne, Australia, the decided they wanted to create a modern brand that reflective the young, dynamic life of the city of Melbourne. 

Pens & Ink sketches of different directions the Twoscot logo might take. 

Digital ideation

After I sent across some quick and dirty logo scamps, and I had a bit of a clearer direction, I then decided to digitalize some of the leading concepts. The main outcome was to create something very simple, and sleek but not lose any of the Twoscot essences. 

Splash screen, sign in page and home page are shown here.

FINAL ASSETS

Implemention of the brand

After several rounds of iteration, the team was very excited about the new brand direction. The next steps they had me design their internal company sign, which was a 40mm Acrylic disk with the letter laser cut. As well as all of their other marketing material such as business cards, mugs, tote bags, and stickers. It was really exciting to see the brand begin to tighten together. The next step will be to look at their online presence such as their website and CRM campaigns. 

Top image, their branded t-shorts, bottom left was the internal sign for the office and bottom right is their Instagram page.

©2016 mcameron Design.